This is the first year that the National Flood Insurance Program (NFIP) recognized an outstanding insurance agent who creates innovative and effective marketing strategies in local communities to raise awareness of the local flood risk and the need for flood insurance. Agents have a number of tools and resources available to them through Agents.FloodSmart.gov, the NFIP secure Web site for insurance agents.
Patterson took advantage of all of the lead generation and advertising tools available to create a comprehensive outreach plan in Fairbanks, AK. She also made use of opportunities unique to Fairbanks to raise awareness including participating in the Red Green River Regatta, rowing down the river to promote flood awareness.
“When people think of areas at risk for flooding Fairbanks, AK is typically not at the top of the list. However I know that the residents in my town need to know about flood risk and flood insurance. I see it as my job as an insurance agent to ensure that my neighbors know what their flood risks are and how they can protect themselves,” said Patterson. “The resources available through the NFIP and Agents.FloodSmart.gov can make it easy for agents to build a winning outreach plan.”
Flood insurance is affordable and available through nearly 90 insurance companies in more than 20,600 participating communities nationwide. Everyone can purchase flood insurance – renters, business owners, and homeowners. The average flood insurance policy is around $540 a year. And in low- to moderate-risk areas, homeowners can protect their properties with lower-cost Preferred Risk Policies (PRPs) that start at just $119 a year. Individuals can learn more about their flood risk by visiting www.FloodSmart.gov or calling 1-800-427-2419.